At A Serious Thing we dare you to be to be bold, sexy, but most of all we dare you to be you! We believe that 'imperfect is the new perfect'.

That's why we designed our swimwear. For everyone, for the ones who dare to make bold choices and just go for it. With our designes and bold colors we aim to make you feel more empowered, more sexier, and bolder than ever before!

A Serious Thing was founded by Kirsten in 2020. The pandemic made her realize that this was the moment to be bold and follow her dreams! We dream of helping you feel even more bold and confident, while wearing our swimwear.