Loved by 1000+ ★★★★★ 4.5 / 5.0

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About us

In 2020, Kirsten decided it was time for a change. Amid a world turned upside down, she felt the need to take a bold step. This is how A Serious Thing was born, a bikini brand that stands for self-expression and confidence.
With the slogan"Dare to be bold, dare to be you,"our mission is to help you embrace who you are and boost your self-confidence every time you wear our bikinis!

This bikini is so cute! I love the fact that I can wear it how I want to because of the adjustable straps, and the reversible bottoms.

— Jente, Belgium

This bikinis is made for women of all shapes and sizes! It's very supportive and has an amazing quality. It really embraces my body in the right ways!

— Chrissy, The Netherlands

I'm in love with this brand! Each bikini has a different style, that's why I bought all three. The fabric is gorgeous and very supportive.

— Passar Qadir, Norway
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Loved by 1000+ girls
Bikinis made to fit your body perfectly

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